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In the News: 2008


Lombard Announces Investment in Asiasoft Corporation PCL

Lombard Investments, Inc. is pleased to announce that it has invested approximately $11.7 million to acquire 10% of Southeast Asia’s leading online entertainment service provider, Asiasoft Corporation Public Company Limited (“Asiasoft”) (ticker: AS.BK), through a series of transactions involving new and existing common shares. Asiasoft will use the proceeds to fund expansion throughout Southeast Asia.

About Asiasoft Corporation PCL:
Established in 2001, Asiasoft is a leading online games operator enjoying a dominant market share in Thailand and Singapore, as well as ranking in the top three in Malaysia and Vietnam. The Company’s affiliates are involved in international investment, computer and online game development and game portal services. As of December 31, 2007, Asiasoft offered twelve online games in four countries and counted more than 8.2 million registered gamers. The company’s most well known games include MapleStory, Audition, Yulgang, Raknarok Online and Cabal. Asiasoft is the first online game service provider to successfully complete a public listing in Southeast Asia.

Lombard made its investment in Asiasoft through Lombard Asia III, the firm’s Southeast Asia and Greater China private equity fund.