Lombard
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In the News: 2008

Lombard Announces Investment in Asiasoft Corporation PCL

San Francisco, CA
June 2, 2008

Lombard Investments, Inc. is pleased to announce that it has invested approximately $11.7 million to acquire 10% of Southeast Asia’s leading online entertainment service provider, Asiasoft Corporation Public Company Limited (“Asiasoft”) (ticker: AS.BK), through a series of transactions involving new and existing common shares. Asiasoft will use the proceeds to fund expansion throughout Southeast Asia. 

About Asiasoft Corporation PCL:

Established in 2001, Asiasoft is a leading online games operator enjoying a dominant market share in Thailand and Singapore, as well as ranking in the top three in Malaysia and Vietnam. The Company’s affiliates are involved in international investment, computer and online game development and game portal services. As of December 31, 2007, Asiasoft offered twelve online games in four countries and counted more than 8.2 million registered gamers. The company’s most well known games include MapleStory, Audition, Yulgang, Raknarok Online and Cabal. Asiasoft is the first online game service provider to successfully complete a public listing in Southeast Asia.

About Lombard Investments:

Lombard Investments is a leading international private equity investment manager with offices in Bangkok, Hong Kong and San Francisco, and extensive working relationships in Manila, Ho Chi Minh City and Taipei.  Formed in 1985, Lombard has made more than 80 controlling and significant minority investments in Asia and North America.  The firm’s investors include some of the world’s largest and most respected financial institutions, major pension funds and corporations, as well as family investment offices in Asia, North America and Europe. Lombard provides strategic and financial advice to its portfolio companies, and adds further value through active involvement with management and by leveraging its extensive relationships in North America and Asia. (www.lombardinvestments.com)

Lombard made its investment in Asiasoft through Lombard Asia III, the firm’s Southeast Asia and Greater China private equity fund.

More information is available by contacting:
   
Mr. Thomas Smith, Managing Director
Email: tsmith@lombardinvestments.com
Mr. Pote Videt, Managing Director
Email: pote@lombardinvestments.com